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Strategy Proposel for Building a Profitable Multi-level Marketing Business
Mokrý, Martin ; Stejskal, Radek (referee) ; Koleňák, Jiří (advisor)
This diploma thesis deals with the multi-level marketing issue as a branch of business opportunities for individuals. It weighs pros and cons of this business method and its difference from misleading models. This diploma thesis proposes a specific approach leading to gain of a stable income level in this industry. It uses present knowledge of multi-level marketing, basic competence definition methods, competence models and coaching.
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The techniques of unfair commercial practices used to deceive seniors
Luňák, Šimon ; Horová, Olga (advisor) ; Tahal, Radek (referee)
This Bachelors Thesis called The techniques of unfair commercial practices to deceive seniors characterizes the status of the senior in relation to unfair commercial practices in the Czech Republic. Through interview with those seniors who visited the actions where products are presented or door-to-door selling and some of them were deceived. Author of the Bachelors Thesis also realized the interview with a former seller. In the theoretical part, ideas about senior in the Czech Republic, marketing, communication mix and also consumer protection are brought forward. In communication mix, online marketing and direct selling are described in detail. The practical part contains the particular description of unfair commercial practices used to deceive seniors. There are also tips and recommendations for seniors to protect themselves from these unfair commercial practices.
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Consumer contract, direct selling in ČR, EU, USA
Strnadel, Dalibor ; Dvořák, Jan (referee) ; Pohl, Tomáš (referee)
Abstract The purpose of my thesis is to analyse the regulation of consumer contracts negotiated away from permanent retail locations and to outline the industry of direct selling in the Czech Republic, the European Union and the United States. The thesis is subdivided into six independent chapters. Chapter One is introductory and defines basic terminology used in the thesis. This Chapter is divided into three parts. Part One defines direct selling as a channel of distribution for the marketing of products and services directly to consumers. Part Two presents different kinds of direct selling, i.e. door-to-door selling, person-to-person selling, home parties and group selling. Finally Part Three compares direct selling with distance selling. Chapter Two provides an outline of the relevant legal regulation of direct selling. The current legislation in the European level is composed of Directive 85/577/EEC which relates to protection of the consumers in respect of contracts negotiated away from business premises. The Directive has been implemented into Czech legal system on the basis of the Czech Republic's membership in the European Union. The Directive is provided in Section 57 of Czech Civil Code 40/1964 Coll. This Part also looks at the process of the review of the consumer acquis. Chapter Three...
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Strategy Proposel for Building a Profitable Multi-level Marketing Business
Mokrý, Martin ; Stejskal, Radek (referee) ; Koleňák, Jiří (advisor)
This diploma thesis deals with the multi-level marketing issue as a branch of business opportunities for individuals. It weighs pros and cons of this business method and its difference from misleading models. This diploma thesis proposes a specific approach leading to gain of a stable income level in this industry. It uses present knowledge of multi-level marketing, basic competence definition methods, competence models and coaching.
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Use of the multi-level marketing in business
Purnochová, Jana ; Cimler, Petr (advisor) ; Průša, Přemysl (referee)
This Bachelor Thesis titled Use of the multi-level marketing in business is focused on explanation of the direct selling and the multi-level marketing concept. At the beginning it briefly outlines the history, delimits the fundamental terms and defines the base of functioning of the system and its main advantages and disadvantages. Subsequently the core activities connected to the branch are introduced -- the methods of successful communication are explained and the basic rules, which are essential to attainment of success, are emphasized. A part of the thesis is also a description of the current direct selling, the TOP 10 of multi-level marketing companies per two last years is presented as well. The last chapter presents the company of Avon and its business orientation, the Avon Sales Leadership Framework is also described in this chapter.
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Application of a Direct Selling by Avon Cosmetics Company with Focus on Online Selling
Marchynová, Mária ; Zamykalová, Miroslava (advisor) ; Lišková, Marta (referee)
The principal aim of this thesis is to analyze online marketing and selling of Avon Cosmetics company, focusing on it's personal and direct selling. The first chapter introduces the company and the second deals with personal and direct selling. Theoretical part, which forms the third chapter of the thesis, characterizes direct marketing and its practical application within the company. The fourth chapter is dedicated to internet marketing with an example analysis of Avon Cosmetics. Types of internet sales support are defined in the chapter five, as well as the analysis of their applications in case of Avon Cosmetics. The last, sixth chapter, is dedicated to internet communication tools, with examples based on Avon Cosmetics company.
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Network marketing opportunities on the market of cosmetics
Müllerová, Patricie ; Koudelka, Jan (advisor) ; Kolorosová, Jana (referee)
The main goal of the Bachelor Thesis is analysis of direct selling and network marketing on the Czech market with cosmetics. The work analyses four chosen companies which operate on the Czech market. The conditions which companies offer to their representatives were examined as well as their range of products, cooperation possibilities and commission reward systems. Secondary data about progression and condition of the network marketing on the Czech and world market were used. This work has its own quantitative research which was done to check knowledge about products offered by four chosen companies as well as satisfaction with products. Prices of cosmetics were compared as well. Comparison of chosen companies was made based on information above followed by last part dedicated to conclusion of acquired knowledge. The best companies for new distributors were chosen and recommendations for companies about development of their distribution networks were made. Work is focused on direct selling and network marketing in general and describes principles of network marketing and its advantages and disadvantages. Foundation and history of network marketing is described as well as Czech law treatment of illegal systems. Part of the work is also dedicated to ethic of direct selling.
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Marketing Strategy of Cosmetics Industry in China
Chen, Shu ; Král, Petr (advisor) ; Jurek, Martin (referee)
Today, in the context of globalization and Chinese "open door" policy, many different international cosmetics companies are going to the Chinese market and existing companies are trying to enlarge their appearance to earn more profit margins.The main aim for writing this thesis on this topic was to analyze Chinese cosmetics industry environment via PEST analysis and the development of the industry. It's important to select a marketing strategy when doing business in China because of the huge difference between Chinese social and business culture in the Western countries.
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The importance of CSR in direct selling
Zoulová, Sabina ; Křečková Kroupová, Zuzana (advisor) ; Mokrejšová, Veronika (referee)
The work deals with the importance of Corporate social responsibility (CSR) in direct selling. The theoretical part characterises direct selling as a whole. It focuses on multilevel marketing, which is the most frequently used form of direct selling. Next it mentions characteristic features that help us disclose illegal systems. These systems just pose as multilevel marketing. This part also comprises statistics that provide an overview of the position of direct selling in the market. In large part it deals with consumer protection. To a certain extent, consumer protection might be guaranteed through CSR, the Code of ethics and a company's memberhip in direct selling associations. The practical part includes a case study. The subject of the study is the largest direct selling company -- Avon Product. The main goal of the work is to prove/disprove following hypothesisses: "While doing the shopping, customers give priority to other factors rather than CSR" and "While looking for a job, people (distributors) give priority to other factors rather than CSR". The hypothesisses will be evaluated on the basis of questionnaire survey, which has a quantitative and qualitative part.
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Direct sales data tariffs of company JHComp, Ltd
Neugebauer, Josef ; Hajdíková, Taťána (advisor) ; Polanecká, Šárka (referee)
The thesis deals with direct sales and its use in small business. Specifically, the sales of Internet service of regional ISP. The aim of this work is to demonstrate that direct selling is the way how to obtain new customers for the company JHComp in a competitive market, the market where the company itself has been long time active. To this end, the project plans the sale and subsequently leads to implementing the plan. The theoretical part deals with the concept of "direct sale" within the meaning of "person to person", settles the concept into a spectrum of marketing tools, informs about the history and highlights the facts. It also deals with the theory of marketing plan design and implementation of a plan. The practical part finally results in the assessment of executed sales and the entire project as a contribution to the company. Further proposes the use in the future.
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